I spearheaded an influencer marketing campaign promoting Discord's new voice chat for PlayStation to Gen Z and Millennial gamers who enjoy multiplayer with voice chat. I qualified 60 gaming creators globally in collaboration with the influencer marketing agency, Whalar, provided project oversight, collected feedback, and tracked approvals and 7 deliverables. The primary metric was organic engagement within a $150,000 budget.

The campaign resulted in over 1.4 million organic views and over 55K engagements.